Everything you need to build a world-class ambassador program

From AI-powered discovery to automated payouts, Advocate gives you the tools to turn happy customers into your most powerful marketing channel.

AI-POWERED DISCOVERY

Find your best ambassadors automatically

Our AI analyzes your customer data, social mentions, and purchase history to surface the people most likely to become successful ambassadors. Stop guessing and start recruiting the right people. Learn more in our guide to starting an ambassador program on Shopify.

Customer scoring

Identify high-LTV customers with social influence

Social listening

Find people already talking about your brand

Engagement signals

Track reviews, referrals, and social shares

AI Discovery Dashboard

Ambassador CRM

AMBASSADOR MANAGEMENT

Manage hundreds of ambassadors with ease

A purpose-built CRM for your ambassador relationships. Track every interaction, segment by performance, and keep your entire program organized in one place.

Centralized dashboard

See all ambassadors, statuses, and metrics at a glance

Tiered programs

Create VIP tiers with custom commission rates

Activity tracking

Full history of sales, content, and communications

OUTREACH & RECRUITMENT

Recruit ambassadors at scale

Turn discovery into action with automated outreach sequences. Send personalized invitations, track responses, and onboard new ambassadors seamlessly.

Email sequences

Automated follow-ups until they respond

AI personalization

Generate custom pitches based on their profile

Self-serve signup

Public application forms for inbound interest

Outreach Builder

Analytics Dashboard

ANALYTICS & ROI TRACKING

Finally know what's working

Track every conversion, calculate true ROI, and identify your top-performing ambassadors with real-time analytics. Make data-driven decisions about your program.

Revenue attribution

Track every sale back to the ambassador

ROI calculator

Compare ambassador spend vs. paid ads

Leaderboards

Identify and reward your top performers

PAYOUTS & REWARDS

Pay your ambassadors without the headache

Automated commission calculations, one-click payouts, and complete tax compliance. Your ambassadors get paid on time, every time.

Multiple payout methods

PayPal, Stripe, store credit, and gift cards

Auto calculations

Commissions calculated automatically from sales

Tax compliance

W-9 collection and 1099 generation built-in

Payout Dashboard

Ambassador Portal

AMBASSADOR PORTAL

Give ambassadors their own hub

A branded portal where ambassadors can track their performance, grab their links and codes, access assets, and request payouts. Professional and self-serve.

Performance dashboard

Ambassadors see their clicks, sales, and earnings

Link & code generator

Unique tracking links and discount codes

White-label branding

Custom domain and your brand colors

And so much more...

Every feature you need to run a successful ambassador program

Instant setup

Launch in under 5 minutes

Email templates

Pre-built outreach sequences

Fraud detection

Block fake referrals automatically

UTM tracking

Full attribution data

Bulk actions

Manage many at once

Multi-currency

Pay globally, locally

Custom reports

Export any data you need

Webhooks

Real-time event notifications

Ready to build your ambassador program?

Start your free trial today. No credit card required.