Insights on ambassador marketing, creator economy, and growing your Shopify store. Written by Jason Stokes, founder of Wake and CEO of Eastside Co.
We've spent millions on influencer campaigns for our clients. Here's the real economics: a $3,000 budget gets you 40 influencer sales or 267 ambassador sales. The math isn't close.
After building 500+ Shopify stores, the single biggest untapped growth channel is the customers you already have. Word-of-mouth drives 5x more sales than paid ads — here's how to capture it.
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