About Wake
We're building the future of word-of-mouth marketing. Our mission is to help brands turn their best customers into powerful brand advocates.
Our mission
We believe the best marketing comes from people who genuinely love your products
Traditional advertising is broken. Customers trust recommendations from real people more than any ad. That's why we built Wake — to help brands harness the power of authentic word-of-mouth marketing.
Every day, we're working to make ambassador marketing accessible, measurable, and profitable for brands of all sizes.
Team photo or mission illustration
Building the future of word-of-mouth marketing
Founded by the team behind Eastside Co
After building hundreds of Shopify stores and scaling brands through traditional marketing, we saw the same problem everywhere: rising ad costs and declining customer trust.
The most successful brands weren't just running better ads — they were turning their customers into advocates. But managing ambassador programs was complex, manual, and impossible to measure properly.
So we built Wake: the platform we wished existed when we were scaling brands. Simple enough for any team to use, powerful enough to drive real results.
Our values
The principles that guide everything we build and every decision we make.
Authenticity
Real relationships between brands and customers beat any marketing campaign. We build tools that foster genuine connections.
Transparency
Clear attribution, honest metrics, and transparent processes. Both brands and creators should know exactly where they stand.
Creator-first
Great ambassadors are the heart of successful programs. We design experiences that creators love to use and share.
Data-driven
Every decision should be backed by data. We provide the insights brands need to optimize and scale their programs.
Our track record
500+
Shopify stores built
£50M+
revenue driven for clients
50+
team members
8+
years of ecommerce experience
Built by ecommerce experts
Our team combines deep ecommerce expertise with cutting-edge technology to solve real problems for growing brands.
Product & Engineering
Building scalable tools that brands love to use
Ecommerce Strategy
Deep understanding of what makes brands successful
Data & Analytics
Turning complex data into actionable insights
Ready to join the movement?
Be part of the brands revolutionizing how they grow through authentic customer advocacy.