Wake was created by the team behind Eastside Co, a Platinum Shopify Partner agency that's built and scaled over 500 stores. We saw the same problem over and over: brands knew their customers could be their best marketers, but the tools were either too expensive, too complicated, or just didn't work.
Founder
CEO of Eastside Co (Platinum Shopify Partner, 50+ team, 500+ stores built). After years of watching DTC brands struggle with ambassador marketing, he built Wake to make it simple, affordable, and actually effective.
LinkedInOur mission is simple: make ambassador marketing accessible to every Shopify merchant — not just the ones with enterprise budgets.
We believe the best marketing comes from real people who genuinely love your brand. Wake uses AI to help you find those people, manage the relationship, and track the results — all from inside your Shopify admin. Explore our full feature set, see how we help DTC brands and creators, or read our thoughts on the Wake blog.
We do one thing and we do it really well — ambassador marketing for Shopify.
Built by real people who've scaled real stores. We get it.
Ship quickly, iterate constantly. We're building this with our merchants.
We build with our customers, not just for them.
Questions? Ideas? We'd love to hear from you.
Dubai, UAE / London, UK